Group Project for Event & Entertainment Revenues Class
For this project, we had to plan an event and create a sponsorship presentation to propose to a potential sponsor. Every group had to focus on the difference elements it takes to plan and execute an event. That includes the budget, sales collateral, sponsorship package, event overview, and sponsorship presentation. My contributions to this project was the event overview and the sales collateral that are attached below. I also created the sponsorship presentation and as a group, we uploaded all of our work into it.
Group Project for Marketing in Tourism & Hospitality Class
For this project, our team conducted a comprehensive marketing analysis of Wawa, a well-known convenience store and gas station chain. The objective of this project was to evaluate Wawa’s current marketing strategies and identify opportunities for growth and improvement in a competitive market. To start, we used my situational analysis as the base of the project. Then as a group, we used all the feedback we were given to expand our work to make it a combined analysis. The key sections I worked on were the executive summary, mission, vision, and goals, target market analysis, opportunity identification, key performance indicators, and the limitations. Lastly, I contributed to the SWOT analysis and competition analysis.
Group Project for Tourism & Hospitality Sales Class
For this project, we were asked to prepare and execute a formal sales pitch presentation to a potential customer by representing an organization. As a group, we decided to do a proposal for the Disney Vacation Club. My contribution for this group project was the table of contents, about us, explaining how the club and points work, and proposing why Travel + Leisure Co. should brand align with Disney on this vacation club. Another contribution I made was interviewing a family friend on their experience with the Disney Vacation Club. This benefited our sales pitch by having a third party opinion.
Project for Business Social Events & Weddings Class
For this project, we were asked to choose any event to design and showcase. The class had to create a central look, color palette, and décor plan. In addition, we were asked to describe the event and explain why this event is unique. This was the last of our showcase projects, so we had creative freedom to choose any type of event to design. Previously, we designed social events, fundraising events, life cycle events, and cultural weddings. With Mac Miller being one of my favorite artists, I decided to create and plan an album release party for his posthumous album.
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